Privacy Policy — Provera Consulting

1. Who We Are

Provera Consulting ("Provera Consulting," "we," "us," or "our") is an operations advisory consulting firm registered in Ontario, Canada. We provide operations analysis, benchmarking, and advisory services to trade contractors.

Contact Information:
Provera Consulting
Ontario, Canada
Email: jrobinson@proveraconsulting.com
Phone: (647) 909-3383

This Privacy Policy explains how we collect, use, disclose, and protect personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA), applicable Ontario privacy law, and Canada's Anti-Spam Legislation (CASL).

2. Information We Collect

2.1 Information You Provide Directly

When you contact us, submit a form, book a call, or engage our services, we may collect:

Contact information: Name, email address, phone number, business address
Business information: Company name, trade type, annual revenue range, number of employees
Financial and operational data: Provided during the review and engagement process (collected only from signed clients under a Service Agreement)
Communications: Emails, call notes, and messages exchanged with us

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

IP address and general location data
Browser type and device information
Pages visited and time spent on site
Referring website or source

This data is collected through standard web analytics tools (e.g., Google Analytics) and is used in aggregated, anonymized form to improve our website. We do not identify individual visitors from this data.

2.3 Information We Do NOT Collect

Payment card numbers (payments are processed through third-party processors)
Social Insurance Numbers or government ID
Sensitive personal information beyond what is voluntarily provided

3. How We Use Your Information

We use personal information only for the purposes for which it was collected, including:

To respond to inquiries and schedule discovery calls
To deliver our consulting services to signed clients
To send service-related communications (invoices, reports, follow-ups)
To send marketing communications about our services, where you have given consent in accordance with CASL
To improve our website and services using aggregated analytics data
To comply with legal obligations where required

We do not use your information for automated decision-making or profiling that produces legal or significant effects.

4. Consent

4.1 Express Consent

By submitting your contact information through our website, booking a call, or entering into a Service Agreement with us, you provide express consent to:

Being contacted by Provera Consulting regarding our services
Receiving service-related communications

4.2 Marketing Communications (CASL)

We comply with Canada's Anti-Spam Legislation (CASL). We will only send commercial electronic messages where we have:

Your express consent, OR
Implied consent as permitted under CASL (e.g., an existing business relationship)

You may withdraw consent to marketing communications at any time by:

Clicking the unsubscribe link in any email
Emailing us at jrobinson@proveraconsulting.com with "Unsubscribe" in the subject line

Withdrawal of marketing consent does not affect service-related communications required to deliver contracted services.

5. Disclosure of Your Information

We do not sell, rent, or trade your personal information. We may disclose your information only in the following limited circumstances:

Service providers: Third-party tools we use to operate our business (e.g., scheduling software, email platforms, e-signature tools), bound by confidentiality and data protection obligations
Legal requirements: Where required by applicable law, court order, or government authority
Business transfers: In the event of a sale, merger, or transfer of our business, subject to equivalent privacy protections
With your consent: For any other purpose with your prior written consent

We do not disclose client-specific information to any third party without the client's written consent.

6. Data Retention

We retain personal information only as long as necessary for the purposes described in this Policy, or as required by law:

Website inquiries (non-clients): Up to 12 months from last contact
Client records: 7 years following the end of the service engagement, consistent with Canadian tax and business record-keeping requirements
Marketing consent records: Until consent is withdrawn plus 3 years

When retention periods expire, we securely delete or anonymize your information.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These include:

Password-protected systems and accounts
Encrypted email and file transfer for sensitive client data
Restricted access to personal information on a need-to-know basis
Secure disposal of physical and electronic records

No method of transmission over the internet or electronic storage is 100% secure. While we take reasonable precautions, we cannot guarantee absolute security.

8. Your Rights

Under PIPEDA and applicable Ontario law, you have the right to:

Access the personal information we hold about you
Correct inaccurate or incomplete personal information
Withdraw consent to collection or use (subject to legal or contractual limitations)
Request deletion of your personal information, subject to our legal retention obligations
File a complaint with the Office of the Privacy Commissioner of Canada if you believe we have violated your privacy rights

To exercise any of these rights, contact us at:
Email: jrobinson@proveraconsulting.com
Phone: (647) 909-3383

We will respond to requests within 30 days. In some cases, we may need to verify your identity before processing your request.

9. Third-Party Websites and Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Cookies and Tracking

Our website may use cookies and similar tracking technologies to enhance your experience and collect analytics data. You can control cookie settings through your browser preferences. Disabling cookies may affect the functionality of certain website features.

We do not use tracking technologies for targeted advertising.

11. Children's Privacy

Our services are directed exclusively at business owners and operators. We do not knowingly collect personal information from individuals under 18 years of age. If you believe a minor has provided us with personal information, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Material changes will be posted on this page with an updated "Last Updated" date. Your continued use of our website or services after changes are posted constitutes acceptance of the updated Policy.

13. Contact Us and Complaints

For questions, concerns, or to exercise your privacy rights, contact:

Provera Consulting
Ontario, Canada
Email: jrobinson@proveraconsulting.com
Phone: (647) 909-3383

If you are unsatisfied with our response to a privacy concern, you may contact:

Office of the Privacy Commissioner of Canada
30 Victoria Street, Gatineau, Quebec K1A 1H3
Toll-free: 1-800-282-1376
Website: www.priv.gc.ca

This Privacy Policy is governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein.